Arts eVentures

Strategic Alliances to Broaden Your Audience and grow Your Audience

There are abundant opportunities for arts organizations to partner with (mostly, but not necessarily) local area businesses that market to a similar demographic. These practical, low-cost, Web-based strategic alliances require time, thoughtfulness and creativity but can deliver a high return for the effort invested.

Where Do You Find These Strategic Alliances?

You already have relationships with many of your highest value candidates. They are represented on your board of directors, advertise in your program book, sponsor some of your events and are already well known to people with whom you have close relationships. You know where to go and whom to approach. It’s now time to optimize these relationships in ways that will bring benefit to all the parties. Even small organizations can profit from these online arts marketing partnerships by working through vehicles created especially for this purpose or through a service association or advocacy group.

More Than Just Sharing Lists

These online arts marketing partnerships go beyond the practice of sharing lists to measurable, high impact online initiatives that are designed to, among other things, help an arts organization to: i) extend its visibility; ii) reach a wider audience; iii) promote particular events or offers; and, iv) capture new patrons from among people who would not ordinarily visit its website or get its direct mail while, at the same time, delivering eyeballs, clicks, high quality leads and even sales to a merchant partner.

Please contact us to discuss ideas specific to your situation and local relationships.