Arts eVentures

Search Engine Optimization for the Arts

So, you have the fantastic new arts website you’ve always wanted. What happens next? Will patrons, prospects and the rest of the world now start flocking to this wonderful site? Additionally, when people search for arts organizations, programs or events like yours, does your website appear at the top of Google, Yahoo, MSN, or Ask.com? For almost all arts organizations, the unfortunate answer to both of these questions is "no" - for obvious reasons. There are billions of websites on the Internet! Thousands, perhaps even millions, for arts organizations exactly like yours. No one is going to find yours absent a thoughtful and consistent effort to make it visible.

Why Is Search Engine Optimization for the Arts Necessary?

• Increase visibility of your website
• Increase your website search engine ranking
• Higher sales
• Maximize qualified traffic to your website
• Much cheaper than traditional marketing
• Dramatically improve your marketing ROI

What is Search Engine Optimization for the Arts?

It is very important that your arts website appear on page 1 or 2 of search engines like Google and Yahoo! for searches on key words and phrases relevant to your activities. Search engines are how close to 90% of Internet users get to the information they are looking for. But most people don't go beyond the ^st page of Google and only about 15% ever click past page 2. However, achieving page one or page two visibility does not happen by accident; it involves a very thoughtful process called Search Engine Optmization.

Search Engine Optimization is the process of preparing a website so as to improve its prominence on search engines such as Google, Yahoo! and MSN. As the place where the overwhelming majority of people begin their exploration of the Web, search engines are among the best and cheapest sources of leads for all businesses – for profit or not! 

Is Your Arts Website Search Engine Friendly?

• Do you know the keywords that people use to find organizations/offerings/services like yours?
• Is your content optimized for these keywords?
• Does your site use design technologies that make it difficult for search engines to find you?

SEO is the most cost-effect way to make your website visible to people who are looking for organizations and/or experiences like yours. It is an extremely important, high priority activity for every arts organization committed to optimizing the investment in its website.

Our Approach to Search Engine Optimization for the Arts

SEO is equal parts art, technical skill and copy writing. Success hinges primarily on two very important priorities - the use of relevant keywords and the writing of clear, concise content. Our SEO work begins with a comprehensive website review and is often part of an online re-branding initiative involving a new website, a customized optimization campaign, and other online marketing services. We can also provide continuing support with monthly search engine position reports which enable us to track progress and constantly re-optimize, as necessary.