Search Engine Optimization
Search Engine Optimization for Your Nonprofit Website
So, you have the fantastic new website you’ve always wanted. What happens next? Will patrons, prospects and the rest of the world start flocking to this wonderful new site? Additionally, when people search for organizations, programs or events like yours, does your website appear at the top of Google, Yahoo or Bing? For almost all nonprofits, the unfortunate answer to both of these questions is "no" - for obvious reasons. There are billions of websites on the Internet! Thousands, perhaps even millions, for organizations exactly like yours. No one is going to find yours absent a thoughtful and consistent effort to make it visible. This is search engine optimization!
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the practice of preparing your website so as to improve its prominence on the major search engines. As the place where the overwhelming majority of people begin their exploration of the Web, search engines are among the best and cheapest sources of leads for all businesses – for profit or non!
Why is Search Engine Optimization Important for Your Nonprofit Website?
It is very important that your website appear on page 1 or 2 of the major search engines - for searches on key words and phrases relevant to your activities. Search engines are how close to 90% of Internet users get to the information they are looking for. But most people don't go beyond the 1st page and only about 15% ever click past page 2.
Why Is Search Engine Optimization Necessary?
- Improve the visibility of your website
- Higher sales
- Maximize qualified traffic to your website
- Much cheaper than traditional marketing
- Dramatically improve your marketing ROI
SEO is the most cost-effect way to make your website visible to people who are looking for organizations and/or experiences like yours. It is an extremely important, high priority activity for every nonprofit organization committed to optimizing the investment in its website. Want to improve the visibility of your website? Let's talk!