Arts eVentures

Reach Your Targeted Arts Audience Instantaneously!

Pay-per-click (PPC) marketing is one of the quickest and most effective ways of promoting a business (for profit or not) on the Web. These “Sponsored” listings that appear at the side or at the top of major search engine results pages provide guaranteed placement of your site’s advertisement – a text link to a “landing page” with information about a specific event, product or offer. Similar to organic search, these results are based on the specific key word or phrase queried. You pay only if someone clicks on the text ad and goes to your landing page.

Benefits of PPC Advertising

PPC is a quick, easy and cost-effective way for visitors to find your website in as much as your ad reaches people who are already looking for information related to what you do. It is one of the most efficient forms of online advertising as it connects warm leads to relevant information at the right time.

How Does PPC Work?

The ranking of your ad (its position on the page) depends on how much you are willing to pay (bid) for a particular keyword or phrase. If your bid per click is say, $1.00 and someone else is willing to pay $1.25 for the same term, that competitor’s ad will appear above yours in the sponsored results. The highest bid sits at the top spot.

How Much Does PPC Cost?

The cost of a pay-per-click campaign is comprised of a one-time set up fee, a monthly management fee as well as your keyword budget for the campaign. The overall cost of the program will depend on the popularity and number of your key words and phrases.

How Can We Help You?

Among other things, our PPC services include: i) consultation; ii) competition research and analysis; iii) keyword research and development; iv)  developing a campaign budget v) landing page design; vi) adding the most effective keywords and phrases to the relevant areas of your site; and, vii) timely reporting on the campaign’s success in meeting your objectives. Please contact us for more information.