Driving Traffic to Your Website with Local Search Marketing
Easy, Very Low Cost Ways to Promote Your Nonprofit Organization
Universal search engines are important but it is also vital that your website rank well in online searches for your local area. As you already know, users are not just looking for “theatre”, “jazz” or "animal shelter"; they are searching for “theatre AND Sacramento”, “jazz AND Chicago” or "animal shelter AND Richmond". These local listings (on sites such as Google Maps, Yahoo! Local, YellowPages.com, etc.) include basic information (address, phone, website, directions, etc.) but can be made into effective marketing vehicles with descriptions, photos, videos, special promotions, event schedules and more. It is crucial that your website be featured on these pages.
In fact, you should already be monitoring these listings since almost all of the local search engines and directories offer users the opportunity to add views, reviews, recommendations and other comments about your organization. Local search is one of the most cost-effective marketing options for nonprofit organizations – especially, small, community based groups, .
Driving Traffic to Your Nonprofit Website
We will develop a customized search marketing program to help drive high value traffic to your website from universal search engines, local search engines, internet yellow pages, vertical directories, mobile directories and other online media. Where necessary, we will also help with the creation of engaging descriptions and profiles appropriately enriched with relevant keywords. Please contact us for more information.