Arts eVentures

An Easy, No Cost to Promote Your Local Arts Organization

Universal search engines are important but it is also vital that your arts website rank well in online searches for your local area. As you already know, users are not just looking for “theatre” or “jazz”; they are searching for “theatre AND Sacramento” or “jazz AND Chicago”. These local listings (on sites such as Google Maps, Yahoo! Local, YellowPages.com, etc.) include basic information (address, phone, website, directions, etc.) but can be made into very effective marketing vehicles with descriptions, photos, videos, special promotions, event schedules and more. It is crucial that your local arts organization be prominently represented on these pages.

You should already be monitoring these listings since almost all of the local search engines and directories offer users the opportunity to add views, reviews, recommendations and other comments about your organization. Local search is one of the most cost-effective marketing options for arts organizations – especially, small, community based groups.

Using Local Search to Drive Web Traffic to Your Arts Website

We will develop a customized search marketing program to help drive high value traffic to your website from universal search engines, local search engines, internet yellow pages, vertical directories, mobile directories and other online media. Where necessary, we will also help with the creation of engaging descriptions and profiles appropriately enriched with relevant keywords. Please contact us for more information.