Arts eVentures

World Class Online Arts Marketing Services

Link building is an important component of any internet marketing strategy to build awareness, improve search engine rankings and acquire targeted traffic. It is the process of getting links back to your website from other sites that are relevant to what you do and/ or frequented by the people you want to attract. Back links from highly trafficked websites are also a very important metric in Google's determination of your search engine ranking. There are many ways to build links. We’ll work with you to develop a custom link building campaign for your arts website based on your situation and needs. Our activities will include some of the techniques described below.

1. Blog Posts

Commenting regularly on (local area) arts related blogs can be a good source of traffic and links for your website. By posting on high-traffic, influential blogs, you are participating in a discussion with many probable patrons, prospects and contributors who (based on how you represent your organization) may visit your site to learn more about who you are and what you do.

2. Blogger Outreach

Blogger outreach involves getting respected bloggers to write about you - especially those who have a connection to your organization; are known to be interested in your programs; or, cover the local social scene, in general, or arts and culture, in particular. In addition to generating discussions about your organization, events, people and issues, these blogs will also provide links back to your site.

3. Local Search

The objective of local search marketing is to place your arts website listing in the top section of local searches on sites such as Google, Yahoo, Bing, local search engines and internet yellow pages. It is one of the most cost-effective online marketing options for small arts organizations.

4. Social Media

The growing influence of sites such as Facebook, YouTube, Twitter, Squidoo, LindedIn and Hubpages makes social media networking an essential part of any online arts marketing campaign. Social media marketing will help to promote your website in search engines and drive patrons and prospects to your calls to action. Supportive patrons may also write about you on their personal blogs with links back to your site.

5. Online Press Releases

Online press releases are a marvelous way to increase the visibility of your news, improve search engine rankings and drive internet traffic back to your website. These press releases must, of course, be newsworthy, contain links back to your website and feature keyword phrases that are important to your activities. A properly written, optimized, targeted and distributed press release can reach thousands of outlets in a matter of days, increase the profile of your website and provide inbound links from every site that carries the story about your offer or event.

6. Video Marketing

You probably make videos of performances, lectures, exhibitions, book readings and other similar events. Posting short versions of these videos on YouTube could be a great way to educate people about what you do and generate links and traffic back to your site. Stop telling people about what you do. Show them!

7. Directory Placement

Online directories are a low-cost way to increase search rankings and site traffic. Among other things, we will help you to i) identify seo-worthy directories; ii) review the quality and relevance of each directory; and, iii) submit your links to those that are deemed worthy.

8. Article Marketing

While not a practical option for many arts organization, article writing can be very effective for advocacy groups and service organizations. Effective article marketing includes keyword placement, text links and proper syndication, among other things. We will distribute your articles to the best online sources and industry-related publications as well as sites such as Digg, Mixx and Propeller. Some articles may also be relevant for sites that aggregate local news as well as arts and entertainment information.