Your highest and best untapped online fundraising potential may not be on your own website! It is likely to be on the scores of (local area) sites frequented by your patrons and supporters. Exploring creative ways to partner with the owners of these websites in pursuit of mutually beneficial sponsorships and co-marketing arrangements should be a high priority for any arts organization serious about online fundraising.
A large segment of your patrons spend a good portion of their day on social sites as well as the blogs and personal pages of family, friends, business associates and others. These networks are powerful tools to virally propagate information about your fundraising activities. Many of these patrons may be willing to email, chat, blog or tweet about your event, fundraising campaign or cause. They may even host your donation form on their website or blog. If asked!
Are you a forward looking development or executive director? Tired of sending the same dull, long-winded direct mail solicitation to the same people with the same, less than satisfactory, results? Prepared to think creatively about online fundraising? Ready to explore fertile fields beyond your own website? Contact us! Let us talk about the development and execution of strategies to convert the websites and online activity of your partners, supporters and advocates into donation engines for your organization.
We'd be delighted to elaborate more about what we do and how we might help you. Please email Norman Lawrence or phone us at (888) 218.0263
Need some constructive, no strings attached feedback about what's working well (Or Not!) on your website? We'd be happy to oblige.
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