Websites & Other Online Arts Marketing Services

Arts Marketing

An Affordable Range of Online Arts Marketing Solutions

You spend a substantial portion of your budget on initiatives to promote subscriptions, memberships, programs, contributions, events, etc. But although fundamental to your mission and economic viability; these arts marketing communications are expensive, slow, inefficient, and becoming less and less effective. Why? For many, because of an almost exclusive reliance on direct mail!

As people increasingly turn to the Internet for information and ticket purchase, the survival of many arts organizations may hinge on the enthusiasm with which they embrace the Web to promote events, drive ticket sales and manage patron relations.

We believe that institutions with a serious commitment to online arts marketing can dramatically reduce marketing costs, increase revenues and dramatically improve patron interaction within a fairly short time.

Our online arts marketing capabilities include a variety of services to drive Web traffic, generate leads, produce clicks and, if done well, generate revenues and improve patron relations. We will also help to integrate online and offline marketing communications in order to deliver the maximum impact from both channels.

1. Email Marketing	Communications to manage current relationships and win new clients. More on Email Marketing
2. Search Engine Optimization	A coordinated program of activities to improve search engine rankings. More on Search Engine Optimization
3. Local Search Marketing	One of the most cost-effective options for small arts organizations. More on Local Search Marketing
4. Pay-Per-Click Marketing	Paid search initiatives to augment your organic search results. More on Pay-Per-Click Marketing
5. Landing Pages	The optimal way to focus visitors on a particular offer or marketing message. More on Landing Pages
6. Audience Developement	Special promotions to generate leads and build your email database. More on Audience Development
7. Strategic Alliances	High value online marketing partnerships with local area businesses that attract a similar demographic. More on Strategic Alliances
8. Link Building	An important part of any strategy to build Web traffic and improve search engine rankings. More on Link Building